Kimia News

Tidart: the data-driven agency that optimises advertising through artificial intelligence

July 19th

Marketingdirecto.com, one of Spain’s best-known sites covering marketing news, interviews the CEO of Tidart and Managing Partner of Kimia Group. In this piece, Carlos Molina discusses how AI’s impacting advertising.

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Malware APKs Attack on Mobile Advertising

April 2nd

Mobile advertising is evolving at an unprecedented rate thanks to developments in machine learning technology, big data, AI, advanced targeting, programmatic capabilities and many more contributing aspects. That means a lot more opportunity for advertisers to invest marketing dollars with a transparent view of ROI.

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Increase ROI with CPE campaigns

July 3rd

Mobile app marketing is a multi-stop journey that is certainly not the same for every app. The campaign goal for each app depends greatly on the objective and function of the app and where it fits in the sales funnel. For many apps, the first milestone most likely...

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Conversion attribution in digital media: Facebook Ads vs. Google Analytics

July 19th

Conversions in Google and Facebook aren't matching up? It’s time you know the reason why. Find out how both attribution systems work on this blogpost from Tidart.

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Avoid wasting money and infrastructure with $0 revenue mass traffic

June 11th

What if we told you that your VAS business could save significantly on infrastructure costs, improve the quality of your traffic, and avoid system latency at the same time?

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Dynamic ads: Intelligent advertising that is breaking the mold

July 19th

On this guest post for TreceBits, Tidart shows how data, algorithms and AI work together to generate thousands of customized banners in just a few seconds. This is how our i+3D methodology works.

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Tired of burning away $$ on fraudulent ad spends??

March 16th

Ad fraud continues to cause millions of dollars of wasted marketing budgets each year. While it tops the news headlines and keeps some of us up at night, there is still a trend to keep on spending...

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8 reasons why an app for your info product could be the tipping point

July 19th

At this point in the game, you have already created your info product, achieved sales funnels that are providing conversions, and have even demonstrated that the product...

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If you want performance... video is not (always) the king of ad formats

July 19th

What type of campaign works best when your goal is engagement, leads or sales? Tidart explain for IPMARK in what contexts video is the right choice for your campaign.

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India’s Mobile Ad Market is the land of opportunity….if you can avoid the land mines

March 27th

Mobile advertising in India saw tremendous growth in 2017 with estimations of an 85% increase by eMarketer. And with forecasts...

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The challenges of a digital agency on Black Friday

July 19th

On this blogpost for Madrid Retail Congress, Tidart explains how the timing, procedures and goals of a digital agency change in order to successfully overcome the biggest event of eCommerce.

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Free Anti-fraud protection that could mean significant savings for VAS advertisers

April 17th

We’ve all read the varying figures regarding how much mobile ad fraud is costing advertisers yearly, and without disputing which is the true figure, we can all agree it is well ...

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3 reasons to invest in a Facebook Conversion Lift measurement study

July 19th

Are you achieving incremental results from all your Facebook campaigns? Read on Tidart’s blog how this study can ensure your marketing budget is properly allocated and increase the ROI of your Facebook ads.

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How ArmorAds is optimizing VAS churn

May 7th

Customer churn rate has always been at the forefront of VAS advertiser KPI measurements. However, since mid 2017 it’s taken center stage due to an immense increase of consumer churn and the ensuing crack down of mobile carriers in an effort to diminish fraudulent...

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Dynamic creatives: Technology of the future in today’s digital advertising

July 19th

Interactiva Magazine published a column where Carlos Molina, CEO of Tidart and Managing Partner of Kimia Group, writes about one of the most innovative solutions for marketing departments: dynamic ads.

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Kimia Group Adds Digital Agency to its portfolio

March 13th

Kimia Group and Tidart have announced a merger that is effective as of January 29th, 2018. Tidart, a digital agency of Madrid, Spain will form a part of Kimia Group as the digital agency under its umbrella of companies.

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Incremental conversions in the spotlight

July 19th

Do you know the real value attribution of your digital advertising channels ? Carlos Molina, CEO of Tidart, talks about how to take control of Google and Facebook attribution and possibly result in big savings in your...

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Kimia presents Armorads

March 6th

Kimia continues to change the playing field in online advertising technology. We are happy to present ArmorAds, a global mobile advertising company with a pioneering anti-fraud solution and advanced optimization at its core. The creation of ArmorAds is the result of...

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