Kimia Group and Tidart have announced a merger that is effective as of January 29th, 2018. Tidart, a digital agency of Madrid, Spain will form a part of Kimia Group as the digital agency under its umbrella of companies.

Kimia Group is a leading advertising technology company with deep roots in mobile marketing. The company has been providing innovative solutions across digital marketing for more than 10 years and is comprised of individual companies with niche specific technology addressing the different needs across the online advertising spectrum.

The addition of Tidart to Kimia Group completes its coverage of the online advertising circle. Leading up to the merger, the Group was comprised of the below four companies.

  • ArmorAds – mobile advertising company
  • The Cactus Road – user acquisition and monetization for apps
  • Tarkin Studios – app publishing and development
  • BidsMind – direct online traffic acquisition

With the addition of Tidart, the company now steps into the digital agency space providing media planning and buying for brand and performance clients.

“Our technology can develop further to address the needs of branding and performance objective clients outside of our current vertical experience.” Says Dani Gomez, CEO of Kimia Group.

Tidart is a digital agency specialized in performance based results. Through scientific methodology in media planning and traffic acquisition, the company goal is to improve client’s conversion rates, through precise strategy, proprietary algorithms, and specific parameter optimizations unique to each client’s needs.

Over the past 2 years Tidart has experienced considerable growth with particular emphasis in online fashion retail clients.The need to expand it’s technical team and capacity rapidly, as well as reach an international market made it a perfect fit for Kimia.

“We are more than happy to be part of Kimia and have experienced improvements and scalability in our performance from the first moment of the merger”, explains Carlos Molina, Founder and CEO of Tidart.

The companies are located in Madrid, Spain and have attended their first international trade show as a united front at Mobile World Congress in Barcelona this February.

For more information regarding the companies, please visit:

Karen Ciulla Karen Ciulla
Global Business Developer & PR